Learn how to use ChatGPT, Gemini, Claude, and other LLMs with structured prompt engineering techniques.
Apply generative AI tools across marketing, sales, HR, finance, and operations.
Understand how large language models work and how to leverage them effectively.
Design high-impact prompts using zero-shot, few-shot, contextual, and reasoning frameworks.
Generate content, code, automation workflows, and reports using AI tools.
Understand ethics, governance, bias, and responsible AI implementation.
Build a strong foundation in Artificial Intelligence, Machine Learning, and Generative AI with clear, business-focused explanations. Master prompt engineering techniques, including zero-shot, contextual, act-as prompting, and advanced reasoning frameworks. Learn how ChatGPT, Gemini, Claude, and other LLMs work, and how to use them effectively for real-world business applications. Discover how generative AI can create text, images, videos, voice, code, and synthetic data for marketing, sales, HR, finance, and operations. Explore AI-powered coding, data generation, automation, and enterprise AI strategies, including fine-tuning and RAG concepts. Understand ethical implications of generative AI, including bias, misinformation, governance, and enterprise adoption challenges.
As someone who runs a small marketing agency in India, this book has been transformative for my business. The practical approach to AI tools has enabled my small team to deliver work that previously required twice the staff. The examples are relevant and have saved us countless hours.
Prompt exercises at the end of each chapter
Latest AI tools tutorial QRs in the book
Generative AI 360 is a fantastic book that explains complex AI concepts in a simple way. Whether you're new to AI or have some experience, this book helps you understand how generative models work and how to use them in real life.
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